About Us
A purpose-driven team making an impact in the world
The Formula for Energizing Brands
We believe today’s customers, clients, and employees are more likely to engage, interact, purchase, champion, and defend companies with a clearly defined brand purpose. At eMaxx Partners, we have a long history of helping brands define and activate their brand’s purpose—a key part of the formula for energizing brands.
The Power of Purpose Driven Brands
There’s been lots of interesting research from HBR, Kantar, Edelman, Cone, WARC, and Accenture. It all points in the same direction. Brands built around an inspiring Brand Purpose perform much better than the rest. The Kantar study puts it at nearly 2x in terms of brand valuation. These brands attract more new customers and build more brand loyalty than their less purpose-driven competitors. Also, a compelling Brand Purpose helps attract high performance employees who deliver exceptional results. It creates focus and fuels passion.
eMaxx PARTNERS LEADERSHIP TEAM
Timothy A Blett
Founder/CEO, Partner
Tim is an Entrepreneur, Board Director, CEO, and Investor. Over the past 30 years, he has helped everything from start-ups to marquee brands define their brand purpose, build their reputation, solve their customer experience (CX) issues, and grow their business. Injecting brand energy into the enterprise has been his secret sauce.SHOW MORE
To meet growth objectives, he has built a unique skill set for improving the intersection of operational excellence with marketing solutions. His expertise focuses on acquisition & retention strategies—all along the customer journey. His passion is ignited by transforming traditional business models into customer centric, best-in-class, growth platforms. As owner-operator of one of the largest ad agencies in US, Tim fine-tuned his leadership skills to include all aspect of strategic planning—covering everything from brand development to innovative marketing strategy design to the execution of Go-to-Market action plans.
After spending 25 years traveling the globe to help brands conquer their marketing challenges, he’s now focused on middle market and small business companies. He’s energized by their entrepreneurial mindset, speed to market, and need for immediate results.
David Griffith
Founder/CSO, Partner
Not your average strategist. As a forward-looking economist—who started his career at a world-renowned think tank before entering advertising—David has worked on some of the world’s best-known brands. He has a proven talent for guiding brands through complex challenges and creating marketing ecosystems that create meaningful differentiation and marketplace impact.SHOW MORE
As a 20-year veteran of world-class advertising agencies, David has led the strategic thinking for brands with multifaceted marketing needs (e.g. Microsoft, Honda, Travelocity, Comcast, and Taco Bell to name a few) across a broad spectrum of categories (B2B, B2C, Private Equity, SaaS, Ecommerce, CPG, Tech, Telecom, etc.).
Regardless of category or company size, his efforts are focused on the power of creative problem solving to help brands breakout in cluttered and highly competitive markets. For example, his work on Travelocity allowed a garden Gnome to conquer the world.
The core of this success stems from a collaborative approach to problem solving where knowledge and insights are combined with creativity to build brand energy—via “ideas that endure.”
David Stolberg
Founder/CCO, Partner
Rising up through the ranks of Copywriter to Creative Director and beyond, David is the owner and management lead at SF Bay Area-based creative agency, Rule of 3. The past three decades have taken David to well-known advertising agencies and countless opportunities to spearhead creative development on world-class brands and emerging startups alike.SHOW MORE
While David is proud of his creative roots, he is today better described as a strategic business and marketing thinker with a deep understanding of the challenges that companies face, in sales, marketing and business performance. His expertise begins with writing and creative development in every form, at a firm where traditional, digital, and social marketing (the new rule of three!) are looked at as integrated tactics to differentiate brands and emotionally connect with their core audiences. Among the creative Rule of 3 creates are: video content, website development, interactive digital experiences, social media campaigns, email marketing, and sales enablement collateral materials.
David is a valuable voice to complement partners Tim and David, thinking through the importance of brand purpose for a company’s future and applying his wide-ranging creative experience to a full spectrum of business imperatives. All with a goal to unleash the brand’s energy—energy that ultimately drives business success.
Key Partnerships
eMaxx Partners has traveled hundreds of miles, solved countless client challenges, and delivered exceptional results in collaboration with these key strategic partners.
THE BRANDS WE’VE HELPED
The eMaxx Leadership Team has partnered with these companies to energize their teams and their efforts to grow and prosper.
PURPOSE IS THE MEANINGFUL IMPACT
a company seeks to make a difference in the world.
Most brands say they have a purpose, but if it’s not activated, the said purpose will have zero impact. Purpose can be academic. Impact is all about results. Purpose without meaning won’t have an Impact. And Impact without a Purpose won’t be meaningful.
At eMaxx, we have been committed to both since our inception. Currently, we are highly engaged with Hope Builders with T Blett is serving as Board Chair (for a 3rd term). Hope Builders aims to stabilize the lives of 30,000+ young adults (ages 18-28) in our community and give them the skills and support needed for upwardly-mobile employment. The end game is a pathway from poverty conditions to living-wage employment, self-sufficiency, a career pathway, and prosperity. Or as we like to say "provide a pathway to prosperity."